Dear Dilmah & MJF Foundation

The work that Dilmah and MJF Charitable Foundation do is truly admirable. We would, therefore, like to start a conversation to see if we potentially could create an empowering event for the kids in Sri Lanka together with you. We have put together this presentation page for you to easier get an understanding of how ABC Charity works. We hope that you like what we do.


The world’s largest art project for charity has arrived in Sri Lanka and we are so excited to be producing the letter J, of the first ever human alphabet, with 500 kids on the island! Below you see the letters A-H, how ABC Charity works and two videos from the events.

Imagine 500 kids in the formation of the letter “J”  in this lush landscape


We create empowering photography events for thousands of kids around the world together with sponsors, photographers, the local community and of course all the kids.


The letters created by the kids are sold in the ABC Charity web-shop and 100%of the revenue after print and transaction fees are covered,  is forwarded to a charity of the buyers choice, always a minimum of 90% of the total sales price. DHL is shipping free of charge all over the world and  ABC Charity charges nothing for the services thanks to generous pro-bono partners.


We register 1-5 kids charities in all countries we produce a letter in our web-shop. These are the organizations the buyer can choose from when purchasing the letters in the shop.

ABC Charity Letter “I” in India

 Teaser movie of the ABC Charity event and production in Uttarakhand, India with 432 kids with the Ganges river and majestic Himalaya mountains in the background.

ABC Charity Promo Video

90 sec video of the previous event productions. Introduction by world-famous hockey goalie and ABC Charity Letter Sponsor Henrik Lundqvist.

The Kids Photography Event

We roll out the red carpet for the kids to create a memory of a lifetime and inspire them to become positive change-makers. They get to play and have fun and at the same time support other kids by creating the letter chosen for their country. We let them experience how fun it is to help other kids.

ABC Charity now invites the community of Sri Lanka to co-create the next letter “J” with 500 kids.

Date: The last week of May / first week of June, exact date to be confirmed once we have confirmed location

Event duration: 3-4 h + transportation time

Invited: 500 children (age 6-13) + local community and companies who wants to  support

Cost: Complimentary for the children, thanks to the local community, including transportation, food, drinks, entertainment, giveaways and a memory for life.

Photographer: Filip Cederholm Agoo


The location is the most important part of creating a stunning picture. The picture shall not only represent the country in the best way possible but also raise funds for children charities when sold. Our thoughts are to show the beautiful green lush landscape with the significant tea plantations, waterfalls, and mountains.



Once we found the perfect location we will connect with nearby schools and charities to find 500 kids to empower and create the letter together with.


ABC Charity selects 1-5 trustworthy and reputable children charities in Sri Lanka to register as recipients of the funds from the art sold in the ABC Charity webshop. 

Press & Media

We invite press, TV, Radio, social media influencers and everyone who wants to share the story about “Kids Helping Kids” throught the power of art.

National Ambassadors

Influencal and kind hearted people play a key role in getting the word out and create awareness about the importance of empowering the next generation.


We invite local and national musicians to create and produce music at the event for the kids!

Local Community

The most amazing part is to connect with the local community and the children. We look forward to meet you.

Possibilities to Contribute

We invite companies and volunteers to #CreateTheChange they want to see in the world and empower the next generation. Together we create an amazing day and photography event for the kids in the country we produce. Below we outline possibilities where people can contribute to an empowering, secure and fun event.




We love a good party and so do the kids! Let’s work together to get the kids dancing, singing, hula-hooping, and swinging through the day. Anything that can elevate the experience is welcome:

  • Clown
  • Face painting
  • Hula hoops
  • Beachballs
  • Frisbees
  • Slackline
  • Or let us know what you would love if you were a kid at an ABC Charity event?

A “Kind is the new cool” t-shirt is gifted to all the kids when they arrive at the event to set the stage for the day. When the day is over, we give all the kids an “I can change the world” gold medal, so they embody that they are positive change makers and have made a difference by creating the letter they were in.

Mmm yummy! After all the running, jumping and playing the kids will be hungry – help us feed them something absolutely delicious, preferably healthy as well! Below you’ll find the kid’s wish list:

  • Food / snack
  • A nutritious drink/juice
  • Additional water

Volunteers keep the machine moving on the day of the production – you’ll help us coordinate on the day, carry and prepare, give the kids t-shirts and giveaways, making sure the kids are safe, feed and are having the time of their life. Below are the different needs at the events:

  • 15-30 coordination volunteers who hand out food, play’s with the kids, support when organizing the letter and clean the event area after production
  • 5-10 authorities, the police or fire department secures the area making sure the kids are safe
  • 2-3 nurses, just in case anyone gets a bruise or a scraped knee, we like to make sure the kids are kept safe

We seek to partner with a bus company that can help with transportation of approximately 500 kids to and from the event. In return, we will take beautiful pictures of the kids and the busses for the bus company to use. 

The picture is taken from anything that can get the photographer up 10-40 meter depending on the location. It can be a crane, helicopter, construction scaffolding or a 20-meter Bambu tower.

Why not a drone? A drone would be a much easier way to take the picture, however, it is not considered photo art unless the photographer holds the camera. Since the pictures are sold to raise a lot of money for charity we will do everything we can to increase the value of the picture.

Safety first! If we take the picture in a more dangerous place, we will keep the kids in an enclosed area to make sure everyone is having fun and staying safe. Depending on the weather we might need tents for sun or rain protection.  To secure the area :

  • Poles
  • Marking band/police tape
  • Popup tents/party tents or anything that protects the kids

With music, speeches, and artists performing, we try and get sound set up in order to make sure we’re heard loud and clear.

  • Stage 3×4 meter 1 meter high
  • Soundsystem enough to entertain 500 kids
  • 2 wireless microphones
  • Additional microphones depending on the performance
  • 2 megaphones to organize the kids when we are arranging the letter

Join us and co-create, we invite photographers and videoagraphers to support ABC Charity with additional pictures from the event. The pictures will be used in the article from the event, in social media and press. To join please send us your portfolio and then we’ll make a plan.

We are all humans and we all know how awful it is when you can’t go, especially if you are a kid. We therefore always arrange with toilets for the kids, how they look will vary depending on where we are in the world, but they all fulfill the same purpose.

To celebrate the production and further inspire we love to exhibit at the town hall or at any other suitable space in the country we produced. We would like to invite key persons from the country, authorities and celebrities to come and see what the kids created.


Amazing, call Fia Garvner Agoo and tell her about how you want to create with us or send her an email As a token of our appreciation, we will offer you the following.

  • Printed A3 “Letter Of Appreciation” awarded to you or your company, including the letter we produced together. See picture
  • Digital “Letter Of Appreciation” for sharing in your social media
  • Pictures of your product or your service at the event
  • Access to all the pictures from the event to show your support (commercial rights not included)
  • Logo exposure in our online event article. See picture
  • Join the event and create with us

Click to enlarge

Click to enlarge

Charity Invitation

We would like to invite the MJF Charitable Foundation to join ABC Charity as one of our Registered Charities. Your commitment towards empowerment, children, and supporting the communities in which you work, make MJFCF a beautiful charity for ABC Charity to support with. Below you will find both an official invitation and a presentation detailing more information and the offer.


National Ambassador Invitation

We would also like to extend an official invitation invitation to Mr. Merrill J Fernando to become an ABC Charity National Ambassador. Mr Fernando’s commitment towards supporting the welfare of the people of Sri Lanka is truly admirable and remarkable. Below please find an official invitation and a presentation detailing this exclusive offer and opportunity to represent Sri Lanka in the world’s largest art project for charity.



Archbishop Desmond Tutu, Nobel Peace Prize Winner

Get In Touch!

Filip Cederholm Agoo

Founder & Photographer

Sri Lanka mobile: 076 639 90 13

WhatsApp / Swedish mobile: +46 70 511 11 16

Fia Garvner Agoo

Marketing Manager

Sri Lanka mobile: 076 639 90 44

WhatsApp / Swedish mobile: +46 709 46 08 53

Marcus Alburez Myers

Media Production Manager

WhatsApp / USA mobile: +1 651 368 5073


ABC Charity charges nothing for its services and can donate 100% of the revenue  (after printing and shipping costs) from the photo art to different charities thanks to our photographers, partners and the local community.

Invest in Art and a Better Future

Show Me The Letters