Project Description

“E” in Dominican Republic with 500 kids

The “E” was done in the Dominican Republic with 500 kids, many of which were kids from Haiti who had never seen the beach before. It was amazing to integrate more privileged kids from Punta Cana with the less privileged kids and see them enjoying a nice day on the beach together.


The Story

You can almost feel the sun kissing your skin as you soak in the sight of towering palms framing the inviting tropical seascape of the E. This letter was assembled on the white sands adjacent the warm emerald waters of Punta Cana in the Dominican Republic in November 2013, with 500 volunteer children linking arms to form the letter’s branches. The all-day event was sponsored by New York Rangers goalie Henrik Lundqvist, his wife Therese and their friend Sam Giertz, and included 240 kids from Ebba Lovenskiold’s charity “Together for Better”, which works for children’s right to education. Lundqvist said what inspired him to get involved was that it’s “kids helping kids,” proved by the compassion shown by the more privileged children to some of their less fortunate peers, who had – despite living only 15 minutes away – never seen the beach before. E stands for Enjoyment, Empathy, Encouragement, Enlightened and Enthusiasm, but also Easy: exactly what helping others can be.

Letter Sponsor

New York Rangers Henrik Lundqvist with wife Therese &
Sam Giertz

“A big thanks to our official sponsors, Henrik Ludqvist together with his wife Therese Lundqvist and friend Sam Geirtz. Together we have given 500 children a day to remember for life and shown them that helping others can be a fun and exciting experience.”

Event Sponsors

A special thanks to all the companies, volunteers and amazing people who helped us making it a memorable day for all the kids.


“What I love about ABC Charity is that it is kids helping kids.”

Henrik Lundqvist, Goalie, New York Rangers

“I am so glad my fifth graders at were a part of this wonderful event. We can’t wait to purchase the pictures!”

Janet Freebus Dimke, English teacher

“We are so happy to be a small part of this and to get to know you two better, Ashley and Filip. We will follow your amazing journey!”

Sam Giertz, Entrepreneur

“It’s an honor to be part of such a great project!”

Connect DMC, Event partner

“What I love about ABC Charity is that it’s kids helping kids”

Henrik Lundqvist, New York Rangers Hockey Goalie 

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