Filip Cederholm Agoo used to be an established advertising photographer based out of Stockholm, Sweden. He was working with the top brands around the world creating flashy campaigns pushed out globally.
Tired of selling sugar to kids and retouching pimples, he closed his photo studio and went off with a backpack to travel the world. Time to reflect, he asked himself, can art change the world? And the answer was yes – it can! Ever since, he has dedicated most of his time, money and creativity to establish ABC Charity.
“I believe that happiness is the way to create positivity change in the world. Let us all empower the next generation and show them that it is fun to help each other and together create a more playful and kind world.” – Filip