To inspire kids, artists, people and companies to empower kids to become positive changemakers
We believe in a more playful and kind world.
… a Swedish non-profit empowerment organisation creating the world’s largest art project for charity. We create EMPOWERING EVENTS for thousands of kids around the world during which we, together with the kids create the first ever human alphabet photographed from an aerial view. The photo art is sold to benefit local and global charities, enabling the kids to support other kids.
We create empowering photography events for thousands of kids around the world together with sponsors, photographers, the local community and of course all the kids.
The letters created by the kids are sold in the ABC Charity webshop and 100%of the revenue after print and transaction fees are covered, is forwarded to a charity of the buyers choice, always a minimum of 90% of the total sales price. DHL is shipping free of charge all over the world and ABC Charity charges nothing for the services thanks to generous pro-bono partners.
We register 1-5 kids charities in all countries we produce a letter in our webshop. These are the organizations the buyer can choose from when purchasing the letters in the shop.
As a non-profit organisation, ABC Charity charges nothing for its services. 100% of the revenue from the sales of the photo art is forwarded to the registered charities thanks to the support from our photographer, partners that donate their products and services, sponsors and local communities in the countries ABC Charity produce events and photograph letters.
The photographers arrange the event with the local community, events sponsors, letter sponsors and together they donate the image to ABC Charity.
ABC Charity teams up with companies who donate their products and services to ABC Charity, to minimize overhead costs as much as possible.
Schools, mayors, companies, entertainers, parents, you name it, everyone is invited co-create the event making it loads of fun for the children.
100% CHARITY THANKS TO OUR PARTNERS
ABC CHARITY LETTER “I” IN INDIA
ABC CHARITY PROMO VIDEO
Who we collaborate with
Once we’ve found the perfect location to take the picture we connect with local and nearby schools and charities to invite 500 kids to empower and create the letter together with.
ABC Charity selects 1-5 trustworthy and reputable children charities in every country we go to and register as recipients of the funds from the art sold in the ABC Charity webshop.
PRESS & MEDIA
We invite press, TV, Radio, social media influencers and everyone who wants to share the story about “Kids Helping Kids” through the power of art.
National, influential and kind-hearted people share and create awareness about the event
We invite local and national musicians to create and produce music at the event for the kids!
The local community supports and joins the event, enabling their kids to get a memory of lifetime.
Filip Cederholm Agoo was an established advertising photographer based out of Stockholm, Sweden. He was working with the top brands around the world creating flashy campaigns that were pushed globally.
Tired of selling sugar to kids and retouching pimples, he closed his production studio and went off with a backpack to travel the world. He asked himself, could art change the world? And the answer was yes – it could! He has since then, dedicated his time, money and photography to establish ABC Charity during the last 9 years.
“I believe that happiness is the way to create positivity change in the world. Let us all empower the next generation and show them that it is fun to help each other and together create a more playful and kind world.” – Filip
Achievements to Date
Created 10 empowerment events for +4,500 kids
Raised over $10,000 USD in our online beta shop, real shop to be launched upon completion of the alphabet.
Published in over 100 newspapers and 10 cover stories around the world.
TV and radio appearances
Recognition from Desmond Tutu – Nobel Peace Price Winner; Merrill J Fernando – Founder Dilmah Tea; Henrik Lundqvist (aka King Of New York) – Goalie New Your Rangers.
“What I love about ABC Charity is that it’s kids helping kids”