Dear Petter

Let’s empower kids to become positive change makers

Join us and create an amazing event for the children on Greenland and empower them to become positive change makers. The 22 of June, we will photograph the letter “P”, for Peace, with 500 kids by the big ice as a part of the first ever human alphabet created together with thousands of kids around the world. We are now seeking one “Letter Sponsor” to join us and support the production with $9.000 US

We are extending this exclusive invitation to you Petter because you are a true inspiration and a role model that we truly look up to and we admire how you built your companies and that you are such a spokesperson for CSR and paying tax. It would be a true honor to create together with you on Greenland and beyond.

ABC Charity

The world’s largest art project for charity

ABC Charity is a Swedish non-profit empowerment organization founded by the photographer Filip Cederholm Agoo. We create inspiring events for thousands of kids around the world during which we create photo art together with the kids. The photo art is sold to benefit local and global charities, enabling the kids to support other kids – KIDS HELPING KIDS

Our VISION is a more playful and kind world and our MISSION is to empower kids to become positive change-makers.

Below you can see the letters A-I, how ABC Charity works and two videos from the events.

Imagine 500 kids in the formation of the letter “P”  in this amazing and dramatic landscape


We create empowering photography events for thousands of kids around the world together with sponsors, photographers, the local community and of course all the kids.


The letters created by the kids are sold in the ABC Charity web-shop and 100%of the revenue after print and transaction fees are covered,  is forwarded to a charity of the buyers choice, always a minimum of 90% of the total sales price. DHL is shipping free of charge all over the world and  ABC Charity charges nothing for the services thanks to generous pro-bono partners.


We register 1-5 kids charities in all countries we produce a letter in our web-shop. These are the organizations the buyer can choose from when purchasing the letters in the shop.

ABC Charity Letter “I” in India

 Teaser movie of the ABC Charity event and production in Uttarakhand, India with 432 kids with the Ganges river and majestic Himalaya mountains in the background.

ABC Charity Promo Video

90 sec video of the previous event productions. Introduction by world-famous hockey goalie and ABC Charity Letter Sponsor Henrik Lundqvist.

Join Us & Co-Create

  • Only one Letter Sponsor per country and letter


  • Empower 500 kids and give them a memory of a lifetime


  • Be a part of raising $115.7 USD for children’s charities


  • Get global exposure internationally


  • Recieve a unique and generous sponsor package


Exclusive Benefits / R.O.I

Photo Art

Receive the first ever print of the letter “P” in the size 100×150 cm worth 2750 USD




Special thanks at the global exhibition tours in museums, galleries, and schools around the world.

Photobooks & Educational Material

Special thanks in coffee-table books and school educational material.

Online Exposure

Special thanks on our website in the event article, in social media, and our newsletter

Storytelling Content

Receive unique storytelling content from the event to share on your social media channels, own press release, and newsletters

National & International Press

Special thanks in our press releases that have been printed in some of the world’s most-read and popular news outlets.

Your Investment $9.000 US

Your Contribution Goes A Long Way

Together with your contribution, we are able to provide an amazing day with the kids and empower them to help other kids around the world. We sincerely believe that by co-creating we will be making this world a more compassion and kind place. Below are some details on what your contribution will go towards.


We love a good party and so do the kids! Let’s get the kids dancing, singing, hula-hooping, and swinging through the day!

  • Clown
  • Face painting
  • Hula hoops
  • Beachballs
  • Frisbees
  • Slackline
  • Or let us know what you would love if you were a kid at an ABC Charity event?

A “Kind is the new cool” t-shirt is gifted to all the kids when they arrive at the event to set the stage for the day. When the day is over, we give all the kids an “I can change the world” gold medal, so they embody that they are positive change makers and have made a difference by creating the letter they were in.

Mmm yummy! After all the running, jumping and playing the kids will be hungry – help us feed them something absolutely delicious, preferably healthy as well! Below you’ll find the kid’s wish list:

  • Food / snack
  • A nutritious drink/juice
  • Additional water

Volunteers keep the machine moving on the day of the production – 15-30 coordination volunteers who hand out food, play’s with the kids, support when organizing the letter and clean the event area after production

  • 5-10 authorities, the police or fire department secures the area making sure the kids are safe
  • 2-3 nurses, just in case anyone gets a bruise or a scraped knee, we like to make sure the kids are kept safe

We transport the kids from their local schools so that they can partake in the event, we need your help to get them to and from the location!

The picture is taken from anything that can get the photographer up 10-40 meter depending on the location. It can be a crane, helicopter, construction scaffolding or a 20-meter Bambu tower.

Why not a drone? A drone would be a much easier way to take the picture, however, it is not considered photo art unless the photographer holds the camera. Since the pictures are sold to raise a lot of money for charity we will do everything we can to increase the value of the picture.

Safety first! If we take the picture in a more dangerous place, we will keep the kids in an enclosed area to make sure everyone is having fun and staying safe. Depending on the weather we might need tents for sun or rain protection.  To secure the area :

  • Poles
  • Marking band/police tape
  • Popup tents/party tents or anything that protects the kids

With music, speeches, and artists performing, we try and get sound set up in order to make sure we’re heard loud and clear.

  • Stage 3×4 meter 1 meter high
  • Soundsystem enough to entertain 500 kids
  • 2 wireless microphones
  • Additional microphones depending on the performance
  • 2 megaphones to organize the kids when we are arranging the letter

We often times work with additional photographers to ensure that we are getting the best photo and video possible throughout the event!

We are all humans and we all know how awful it is when you can’t go, especially if you are a kid. We therefore always arrange with toilets for the kids, how they look will vary depending on where we are in the world, but they all fulfill the same purpose.

To celebrate the production and further inspire we love to exhibit at the town hall or at any other suitable space in the country we produced. Your contribution helps cover the printing costs in the country and any other costs pertaining to the exhibition.

Achievments to Date

  • Created events for 3,000 kids


  • Raised $10,000 USD in our online beta shop


  • Published in over 100 newspapers and 10 cover stories around the world


  • TV and radio appearances


  • Recognition from Desmond Tutu and Henry Lundqvist


Archbishop Desmond Tutu, Nobel Peace Prize Winner

Get In Touch!

Filip Cederholm Agoo

Founder & Photographer

Sri Lanka mobile: 076 639 90 13

WhatsApp / Swedish mobile: +46 70 511 11 16

Fia Garvner Agoo

Marketing Manager

Sri Lanka mobile: 076 639 90 44

WhatsApp / Swedish mobile: +46 709 46 08 53

Marcus Alburez Myers

Media Production Manager

WhatsApp / USA mobile: +1 651 368 5073


ABC Charity charges nothing for its services and can donate 100% of the revenue  (after printing and shipping costs) from the photo art to different charities thanks to our photographer with team, Letter Sponsor, partners and the local community.

Invest In Art and A Better Future

Show Me The Letters