Dear Lisa and Benson Hotel

Welcome to ABC Charity. We are on the mission to create the world’s largest art project for charity, by photographing the first ever human alphabet with thousands of kids around the world.

We would like to invite Benson to become a Co-Creator of the remaining 16 letters and at the same time empower the next generation. But first start by playing the video above. Then scroll down below where we present ABC Charity in more detail, followed by the Co-Creator Collection proposal.

Previous letters

The first ever human alphabet is currently underway and the first 10 letters (letters A to J) have been completed. We photograph one letter per country with approximately 500 kids in each letter. The long term goal is to invite other photographers to contribute with their creative talents and produce one letter from every country in the world, making it a total of 8-9 alphabets.

KIDS

We create empowering photography events for thousands of kids around the world together with sponsors, photographers and the local community we give the kids a memory of a life time.

HELPING

The letters created by the kids are sold in the ABC Charity web-shop and 100% of the revenue after print and transaction fees are covered,  is donated to a charity of the buyers choice, always a minimum of 90% of the total sales price.

KIDS

We register up to 5 kids charities in each country for which we produce a letter and these are the organisations the buyer may choose from when purchasing the letters in our web-shop. 

Our Registered Charities

Limited Edition Charity Art

The letters are sold in a limited edition from our web-shop, they are printed on c-print paper, stamped, numbered and come with a certificate of authentication. See price list below. When  all prints are sold they will have raised 115,7 million USD to different children’s charities around the world.

The price in the brackets (*) is the amount that goes to cover the print and transaction fees, the remaining 90% is donated to a charity of the buyers choice. DHL is shipping free of charge all over the world and ABC Charity charges nothing for the services thanks to generous pro-bono partners, sponsors and our co-creators who cover the production costs.

100% CHARITY THANKS TO OUR PARTNERS

Testimonials

DILHAN C. FERNANDO
CEO DILMAH TEA

HENRIK LUNDQVIST
GOLIE NEW YORK RANGERS

MERRILL J. FERNANDO
FOUNDER DILMAH TEA

THAMINDRI DE SILVA
MANAGER MJF FOUNDATION

Videos

ABC CHARITY LETTER “I” IN INDIA

INDIA  SCHOOL VISITS & PREPARATION

ABC CHARITY LETTER “J” IN SRI LANKA

ABC CHARITY PROMO VIDEO

Exclusive Invitation

Become a Co-Creator

We are now inviting a total of 20 philanthropist, game changers and companies who want to make a difference for future generations. Play a part in co-creating “The First Ever Human Alphabet”, by investing in the ABC Charity Co-Creator Collection. See ABC Charity as an opportunity for you or your company to share with the world how you empower kids to become positive change-makers.

The Co-Creator Collection

 The Co-Creator Collection is an exclusive limited edition of the ABC Charity letters, consisting of only 20 prints per letter. These are the only prints that Filip Cederholm Agoo, ABC Charity founder and photographer, will personally sign.

The ABC Charity Co-Creator Collection is developed in collaboration with Quesada Asset Management.

Purpose

The purpose is to enable ABC Charity to plan and kick start production phase two to ensure all 26 letter of the alphabet are completed by September 2020. We also want to create a network of people who truly believe in the cause, so we all can put on our philanthropy shoes and take ABC Charity to the next level. Everyone is welcome to the planned events, to host exhibitions and showcase how you are making a difference.

Art Box

Art Box

The handmade art box contains the signed Co-Creator collection, a photo book with contract and a pair of art gloves.

Contract

The contract on page one in the book includes your name, the size of the collection you have invested in and it is signed by Filip Cederholm Agoo. 

Photo Book

The 100 page photo book explains how ABC Charity works and contains pictures from the ABC Charity productions, both the finished letters and the pictures from behind the scenes at the events showing how the letters were produced. It also includes an inspiring interview with Filip Cederholm Agoo, showing his previous work as an successful advertising photographer and much more.

The Art Box

The handmade art box comes in black linnen with engraved silver print. On opening the box the first layer holds the Photo Book and art glove, on the next layer are the signed prints.

Limited Edition Photo Art

The prints in the Co-Creator collection are the only prints that photographer Filip Cederholm Agoo will personally sign, the prints are numbered in the bottom left corner and printed on Epson Baryta Fine Art Paper.

Co-Creator Collection

Collectors Edition

The Co-Creator collection consists of a total of 20 art boxes in 4 different sizes and prices. The prints are not sold separately, only as a complete alphabet with 26 letters. The 10 letters produced so far will be delivered with the art box upon purchase. The remaining pictures that we will produce with the funds from the Co-Creator collection, will be delivered twice a year until the whole alphabet is complete. Our goal is to have the 26 letters of the alphabet completed by September 2020. We hope that you want to join us and make that a reality.

ART BOX SIZE 

EDITION

PRICE 

30 X 40 CM

1 – 10

$26.000

50 X 70 CM

1 – 6

$45.000

70 X 100 CM 

1 – 3

$81.000

 100 X 150 CM

1-2

$190.000

150 x 225 CM

1-1

Exhibition example

“ABC Charity is a very important project”

Archbishop Desmond Tutu, Nobel Peace Prize Winner