“A” in South Africa with 490 kids

We did the A in South Africa on the famous Blauberg Beach with Table Mountain and Cape Town in the background. The kids came from townships nearby and many of them had never seen the beach before event though it is only 20 min away. So we are so happy to have given them a memory that they will cary with them for life.

The Story

Sienna peaks sculpted by desert winds rise under a searing blue sky as 500 children from Walvis Bay and Swakopmund gather on the dunes of Namibia to form the B, as seen from a crane 40 meter in the air. Despite being advised that it would be impossible, and with no contacts and nothing but their own inexhaustible persistence, Ashley and Filip brought the event together in a little under five weeks in June of 2012. With the assistance of the Namibian Tourist Board, the Tembrescu family and The Knowledge Foundation, and to the driving rhythms of the Namib Marimbas, kids from poor neighborhoods got the chance to see one of the most spectacular natural formations on Earth for the first time – and now you too can share in their special moment. B is for Being, one of the most important capabilities we have, and the means by which we can present the best of ourselves to the rest of the world. Be hopeful, be positive, be inspired by these children to take up the challenge of making their lives better.

Letter Sponsor

Filip Cederholm & Ashley Cooper

“Coming to Namibia and being in the desert with 500 children was an unreal experience.”

Event Sponsors

A special thanks to all the companies, volunteers and amazing people who helped us making it a memorable day for all the kids.

“So much fun to be in the letter I love it and it is nice to try to help other kids”

Maria Donbilu, Child, Walvis Bay

“It was so much fun to play in the sand and also help other children.”

Simbyli Nadge, Child, Swakopmund

“We are proud to to support such a great initiative as ABC Charity, it is an honor.” “

Nicolai Tembrescu , Namibian Tourism Authority, Manager