Sienna peaks sculpted by desert winds rise under a searing blue sky as 500 children from Walvis Bay and Swakopmund gather on the dunes of Namibia to form the B, as seen from a crane 40 meter in the air. Despite being advised that it would be impossible, and with no contacts and nothing but their own inexhaustible persistence, Ashley and Filip brought the event together in a little under five weeks in June of 2012. With the assistance of the Namibian Tourist Board, the Tembrescu family and The Knowledge Foundation, and to the driving rhythms of the Namib Marimbas, kids from poor neighborhoods got the chance to see one of the most spectacular natural formations on Earth for the first time – and now you too can share in their special moment. B is for Being, one of the most important capabilities we have, and the means by which we can present the best of ourselves to the rest of the world. Be hopeful, be positive, be inspired by these children to take up the challenge of making their lives better.