… a Swedish non-profit empowerment organisation creating the world’s largest art project for charity. We create EMPOWERING EVENTS for thousands of kids around the world during which we, together with the kids create the first ever human alphabet photographed from an aerial view. The photo art is sold to benefit local and global charities, enabling the kids to support other kids.
ABC Charity empower kids all over the world to become positive change-makers.
KIDS HELPING KIDS
ABC Charity envisions a more kind and playful world.
KIND IS THE NEW COOL
The photographers arrange the event with the local community, events sponsors, letter sponsors and together they donate the image to ABC Charity.
ABC Charity teams up with companies who donate their products and services to ABC Charity, to minimize overhead costs as much as possible.
Schools, mayors, companies, entertainers, parents, you name it, everyone is invited co-create the event making it loads of fun for the children.
Thanks to the amazing national and local community the ABC Charity events becomes an amazing opportunity to celebrate, honor and roll out the red carpet for the kids. To make the ABC Charity a success in each country ABC Charity produces a letter, ABC Charity collaborates with:
Once we’ve found the perfect location to take the picture we connect with local and nearby schools and charities to invite 500 kids to empower and create the letter together with.
ABC Charity selects 1-5 trustworthy and reputable children charities in every country we go to and register as recipients of the funds from the art sold in the ABC Charity webshop.
PRESS & MEDIA
We invite press, TV, Radio, social media influencers and everyone who wants to share the story about “Kids Helping Kids” through the power of art.
National, influential and kind-hearted people share and create awareness about the event
We invite local and national musicians to create and produce music at the event for the kids!
Filip Cederholm Agoo used to be an established advertising photographer based out of Stockholm, Sweden. He was working with the top brands around the world creating flashy campaigns pushed out globally.
Tired of selling sugar to kids and retouching pimples, he closed his photo studio and went off with a backpack to travel the world. Time to reflect, he asked himself, can art change the world? And the answer was yes – it can! Ever since, he has dedicated most of his time, money and creativity to establish ABC Charity.
“I believe that happiness is the way to create positivity change in the world. Let us all empower the next generation and show them that it is fun to help each other and together create a more playful and kind world.” – Filip