is…

… a Swedish non-profit empowerment organization creating the world’s largest art project for charity.

We create inspiring events for thousands of kids around the world during which we, together with the kids create the first ever human alphabet photographed from an aerial view.

The photo art is sold to benefit local and global charities, enabling the kids to support other kids.

Mission

To inspire kids, artists, people and companies to empower kids to become positive changemakers

Vision

A more playful and kind world.

KIDS

We create empowering photography events for thousands of kids around the world together with sponsors, photographers, the local community and of course all the kids.

HELPING

The letters created by the kids are sold in the ABC Charity webshop and 100%of the revenue after print and transaction fees are covered,  is forwarded to a charity of the buyers choice, always a minimum of 90% of the total sales price. DHL is shipping free of charge all over the world and  ABC Charity charges nothing for the services thanks to generous pro-bono partners.

KIDS

We register 1-5 kids charities in all countries we produce a letter in our webshop. These are the organizations the buyer can choose from when purchasing the letters in the shop.

100% CHARITY THANKS TO OUR PARTNERS

Our Videos

ABC CHARITY LETTER “I” IN INDIA

ABC CHARITY PROMO VIDEO

The human alphabet

Who we collaborate with

SCHOOLS

Once we’ve found the perfect location to take the picture we connect with local and nearby schools and charities to invite 500 kids to empower and create the letter together with.

CHARITIES

ABC Charity selects 1-5 trustworthy and reputable children charities in every country we go to and register as recipients of the funds from the art sold in the ABC Charity webshop. 

PRESS & MEDIA

We invite press, TV, Radio, social media influencers and everyone who wants to share the story about “Kids Helping Kids” through the power of art.

NATIONAL AMBASSADORS

Influential and kind-hearted people play a key role in getting the word out and create awareness about the importance of empowering the next generation.

MUSICIANS

We invite local and national musicians to create and produce music at the event for the kids!

LOCAL COMMUNITY

The most amazing part is to connect with the local community and the children. We look forward to meeting you.

The Story

Filip Cederholm Agoo was an established advertising photographer based out of Stockholm, Sweden. He was working with the top brands around the world creating flashy campaigns that were pushed globally. Tired of selling sugar to kids and retouching pimples, he closed his production studio and went off with a backpack to travel the world. He asked himself, could art change the world? And the answer was yes – it could! He has since then, dedicated his time, money and photography to establish ABC Charity during the last 9 years.

Achievements to Date

  • Created events for 3,000 kids

  • Raised $10,000 USD in our online beta shop

  • Published in over 100 newspapers and 10 cover stories around the world

  • TV and radio appearances

  • Recognition from Desmond Tutu and Henry Lundqvist

“What I love about ABC Charity is that it’s kids helping kids”

Henry Lundqvist, New York Rangers Hockey Goalie 

Invest in photo art and empower kids

The ABC Charity Letters