Mission

To inspire kids, artists, people and companies to empower kids to become positive changemakers

Vision

We believe in a more playful and kind world.

 is…

… a Swedish non-profit empowerment organisation creating the world’s largest art project for charity. We create EMPOWERING EVENTS for thousands of kids around the world during which we, together with the kids create the first ever human alphabet photographed from an aerial view. The photo art is sold to benefit local and global charities, enabling the kids to support other kids.

KIDS

We create empowering photography events for thousands of kids around the world together with sponsors, photographers, the local community and of course all the kids.

HELPING

The letters created by the kids are sold in the ABC Charity webshop and 100%of the revenue after print and transaction fees are covered,  is forwarded to a charity of the buyers choice, always a minimum of 90% of the total sales price. DHL is shipping free of charge all over the world and  ABC Charity charges nothing for the services thanks to generous pro-bono partners.

KIDS

We register 1-5 kids charities in all countries we produce a letter in our webshop. These are the organizations the buyer can choose from when purchasing the letters in the shop.

100% Charity

As a non-profit organisation, ABC Charity charges nothing for its services. 100% of the revenue from the sales of the photo art is forwarded to the registered charities thanks to the support from our photographer, partners that donate their products and services, sponsors and local communities in the countries ABC Charity produce events and photograph letters.

PHOTOGRAPHERS

The photographers arrange the event with the local community, events sponsors, letter sponsors and together they donate the image to ABC Charity.

PARTNERS

ABC Charity teams up with companies who donate their products and services to ABC Charity, to minimize overhead costs as much as possible.

LOCAL COMMUNITY

Schools, mayors, companies, entertainers, parents, you name it, everyone is invited co-create the event making it loads of fun for the children.

100% CHARITY THANKS TO OUR PARTNERS

Videos

ABC CHARITY LETTER “I” IN INDIA

ABC CHARITY PROMO VIDEO

Our Events

Who we collaborate with

SCHOOLS

Once we’ve found the perfect location to take the picture we connect with local and nearby schools and charities to invite 500 kids to empower and create the letter together with.

CHARITIES

ABC Charity selects 1-5 trustworthy and reputable children charities in every country we go to and register as recipients of the funds from the art sold in the ABC Charity webshop. 

PRESS & MEDIA

We invite press, TV, Radio, social media influencers and everyone who wants to share the story about “Kids Helping Kids” through the power of art.

NATIONAL AMBASSADORS

National, influential and kind-hearted people share and create awareness about the event

MUSICIANS

We invite local and national musicians to create and produce music at the event for the kids!

LOCAL COMMUNITY

The local community supports and joins the event, enabling their kids to get a memory of lifetime.

The Story

Filip Cederholm Agoo was an established advertising photographer based out of Stockholm, Sweden. He was working with the top brands around the world creating flashy campaigns that were pushed globally.

Tired of selling sugar to kids and retouching pimples, he closed his production studio and went off with a backpack to travel the world. He asked himself, could art change the world? And the answer was yes – it could! He has since then, dedicated his time, money and photography to establish ABC Charity during the last 9 years.

“I believe that happiness is the way to create positivity change in the world. Let us all empower the next generation and show them that it is fun to help each other and together create a more playful and kind world.”  – Filip

Achievements to Date

  • Created 10 empowerment events for +4,500 kids

  • Raised over $10,000 USD in our online beta shop, real shop to be launched upon completion of the alphabet.

  • Published in over 100 newspapers and 10 cover stories around the world.

  • TV and radio appearances

  • Recognition from Desmond Tutu – Nobel Peace Price Winner; Merrill J Fernando – Founder Dilmah Tea; Henrik Lundqvist (aka King Of New York) – Goalie New Your Rangers.

“What I love about ABC Charity is that it’s kids helping kids”

Henrik Lundqvist, New York Rangers Hockey Goalie 

Invest in photo art and empower kids

the ABC Charity web shop